Creative work of business team

Resortia Leadership

vision, integrity, partnership

Larry Hoffer

CEO/Founder

Larry had the vision for the company that is now Resortia LLC, and in 2003 he developed systems to develop a new approach to generate rentals in resort communities. He created a solution where owners, guests, and the company could all benefit, resulting in a paradigm shift in property management and rental agency services.

Hoffer is a former cable television industry executive, serving various marketing posts at Starz Entertainment, United Artists Entertainment, Daniels & Associates and TViFusion. Hoffer also consulted with several companies in the direct marketing industry which led to him serving as the chief operating officer of Black Rock Golf LLC, a direct marketer of golf equipment. He guided the company from start-up to $25M in sales, and through the IPO.

Hoffer has a Bachelor degree in Business Administration and a graduate degree in Communications from Concordia University.

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Jerry Maglio

Chairman

Jerry became involved with Resortia LLC at the outset when he provided some of the start-up capital, and has served in an advisory capacity since the founding of the company.

Maglio is the former Executive Vice President of Marketing for Starz Entertainment LLC, a $1 Billion subsidiary of Liberty Media. He formerly headed Maglio & Associates, Inc., a Denver-based consulting firm. Mr. Maglio served as the top ranking marketing executive at three major cable television companies – American Television & Communications, Daniels & Associates, and United Artists Cable. He was the founding President of Rainbow Programming Services Company, originally a partnership between Daniels & Associates, Cablevision Systems, and Cox Communications. Rainbow successfully launched the Bravo network, American Movie Classics (now AMC), and the Playboy Channel. Mr. Maglio has been the recipient of many awards in the cable television industry, and has served as President and multi-term Board Member of CTAM, the industry’s marketing association, and the board of the Cable Television Advertising Bureau (CAB).

Jerry received his Bachelor’s degree in Economics from the University of Notre Dame and his MBA from Columbia University.

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Lev Lawrence

Chief Technology Officer

Lev is the chief architect of the impressive software systems that drive the current Resortia business model. Lawrence is a senior technology consultant and developer who has worked with top executives for over 20 years, ranging from startups to Fortune 500 companies. Lev did his internship with IBM while in graduate school. As an independent consultant to US West and MediaOne for many years, he was responsible for a number of innovations and is the inventor on various MediaOne patents. Lev was the acting CTO of TViFusion, a television content startup company.

Lev has been assisting the Resortia companies since their inception and has been instrumental in forging the expansion intorental listings. Lev received his Bachelor's degree in Cognitive Science from U.C. San Diego, and his Master's degree in Computer Science from the University of Colorado at Boulder. He holds a Graduate Business Certificate in Innovation and Entrepreneurship from Daniels College of Business.

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Bill Pierson

Vice President Affiliate Partner Relations

Bill is responsible for the selection of Affiliate Partners and the management of the ongoing relationships.  Bill brings 25 years of advertising agency senior management experience, which is critical in ensuring that Resortia Affiliate Partners's goals are met. 

Bill  started his career at DDB Needham Worldwide where he worked on a variety of national accounts.  After years of working for others, Bill started his own agency with Brian Hawkins, to form Pierson Hawkins Advertising, Inc. where he served as CEO.  Pierson Hawkins attracted leading clients includinge US WEST, MCI, Coca-Cola, Kodak, Giant Bicycles, and Norwest Bank.

After merging Pierson Hawkins with another Denver agency in May of 2000, Bill joined Clarke Advertising and Public Relations of Sarasota, Florida as where he ultimately purchased the agency with a partner and become CEO. In 2014, Bill sold Clarke Advertising and Public Relations to his partner and relocated back to Denver full time.  

Bill attended the University of Colorado at Boulder on the prestigious Eisenhower-Evans Scholarship and graduated with a bachelor’s degree in finance. 

Bill served as Governor of the Florida Council of the American Association of Advertising Agencies (AAAA)

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Jessica Milloy

Marketing Manager

Jessica is a ski fanatic, dog lover, and marketing swiss-army knife, in that order. 

Since graduating from the University of Southern California, Jessica has lived all over the country but when she heard the mountains calling Colorado became her home. She channels her love for travel and storytelling into creating meaningful content and leveraging digital inbound marketing strategies to drive Resortia's brands forward. Her non-traditional career path and varied work experience help her shine as a creative problem-solver and lifelong learner.

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Katy McEvoy

Operations Manager
Katy has been the cornerstone of the back-end Operations at Resortia, where she ensures  that things happen for guests, homeowners, and business partners. Database management, marketing assistance, and back end operations are all included in her gamut. From a small hippy town in Ohio, Katy and her springer spaniel Alfie moved to Denver over seven years ago and she's been the core team member.
CONTACT KATY